The article discusses the pedagogical problem of development of creatively thinking personality during studying-cognitive process. Approaches for creative strategies formation for cognitive activity are shown in the process of solving of studied tasks. It is pointed out, in particular, creative cognitive strategies are formed on the basis of pupils’ study of different creative methods that should be the subject of special learning by pupils. The article demonstrates the connection of effective use of creative cognitive strategies and the quality of knowledge structures’ formation, reflecting the hierarchy and logic of knowledge spread. There are results of empiric researches of creative cognitive strategies formation of high school pupils and methodological recommendations for such strategies’ formation.