This article refers to issues of archetypical bases of social perception at youthful age. The article provides an overview of issue of value of archetypes in the area of social understanding, social cognition. Scientists believe that archetypes are the base of mechanisms of social knowledge. According to scientists archetype are universal patterns of behavior, form of perception and judgment of reality. The expressiveness of an archetype and social cognition are considered. The results of experimental study on the archetypical bases of social perception at young people are presented.