The article under discussion is devoted to the self –organization problem of health-related quality of life by means of fitness training. The study demonstrates the analysis of students’ volitional activity in relation to the value and educational content of sports and recreational activities.The given analysis presents a two year research carried out among the students, attending the fitness center, at the Novosibirsk State Pedagogical University. The authors draw attention to the fact that values and volitional experience, are caused not only by physical, but also by the value-motivational sense-content ,whichis able to stimulate the consciousness directed on independent inclusion of students in health system practices. The article also discusses the possibility of psycho-pedagogical influence to sociocultural setting and awareness as well as the increasing of the own efforts in the formation of readiness for self-organization of health-related quality of life.