In modern vocational education the idea is gradually taking shape that to ensure the success of completing vocational training and starting a career in a chosen professional field it is not enough just to form the students’ competency set defined by the federal state educational standards. After all, the situation when university graduates are not going to be employed according to their degree is very common. The reasons for this situation are various: a random career choice, a low salary at the first workplace, etc. It seems that one of the reasons is that students within the period of their vocational training are not able to find any opportunities for self-expression in their future careers, they are not able to understand and accept the idea that it is their future career where they can successfully develop and express themselves and they can do it perfectly well adhering to their own aspirations, desires and values as well as to their career standards, in other words demonstrating their self-expression culture. The purpose of the article is to analyze the model of vocational training aimed at the formation of students’ self-expression culture. The methodological basis for constructing this model is the system-activity approach (G. R. Gilmanova, A. V. Gluzman, I. V. Dziadevich, E. I. Zambrovskaya, O. A. Krasovskaya, D. A. Muzaleva, D. V. Chernov, I. A. Chirkova and others) on the one hand that is focused on creating the conditions under which students’ competences, job functions and labour activities will develop. On the other hand it was the theory of self-expression (A. A. Abulkhanova-Slavskaya, A. L. Zhuravlev, S. B. Kaverin, A. S. Kosogova, L. N. Kulikov, A. B. Kupriichenko, V. N. Panferov, G. Allport, L. Binswanger and others) and the culture of self-expression (I. V. Popova, S. A. Prokhorova, N. M. Sutyrina, E. A. Shindyaeva, E. G. Schebelskaya, etc.), which give every student while having classroom training, extracurricular activities and professional training will learn to find opportunities for their self-expression in educational and professional activities The methodology, organization, content and evaluation and effectiveness sections are presented in the proposed model and each section is described in detail. The model was tested at the Institute of Childhood of the Novosibirsk State Pedagogical University from 2009 to 2018. As a result, the author has established the percentage of students who are at a certain stage of the formation of their self-expression culture. Finally, the conclusion about the possibilities of the proposed model in terms of encouraging the formation of students’ self-expression culture has been made.