The article deals with the problem of management psychology ethically confusing mental activity of students. The main purpose of the article is the fragmentary representation of some results of research on the development of methods. The focus is on providing a hidden psychological effect on the psyche, the unknown formation of students ' motivation, creation of structures by using psychological means of optimal conditions for the development of cognitive capabilities and improve overall cognitive activity. A particular attention is paid to the mainstreaming of the cognitive motivation of students through the hidden psychological influences and the suggestive of moderation.