The paper presents an analysis of the impact of social norms and risk factors on adolescent behavior associated with drug use. It was made a comparison of the intensity of macrosocial, school, family, and personal risk factors and the influence of adolescents same age on the drug use by adolescents in schools with different levels of preventive activities. The direct dependence of the intensity of risk factors from the level of organization of preventive activities of the school. Greatest intensity have general social and school risk factors.