The article surveys the main types of educational and fictional text’s interactivity: reactive, selective and productive. Interactivity as a function of fictional or educational text can display its specifity on two levels of recipient’s perception. On the one side interactivity is consequence of technical features of information-carrier medium. On the other side interactivity as a function can be placed “inside” the structure of the text. Each of the interactivity types can be characterized by a specific way of information transfer and perception.