UDC: 
316.772.2
Vasilievа Marina Rashidovna
Кандидат философских наук, Cand. Sci. (Philosoph.), Assoc. Prof. of the Department Social-Mass Communications, Novosibirsk State Technical University, vasileva @corp.nstu.ru, Novosibirsk

VISUAL COMMUNICATION: BECOMING THE DISCIPLINE

Abstract: 
This article is devoted to research the possibility of establishing a new discipline “Visual Communication”. Analysis and interpretation areas, studying visual culture, allowed proposing a new logic of discipline.
Keywords: 
visual communication, visual object, visual medium, visualization, visual experience.