The article reviewed the significance of the personal potential of students for their successful professional activity. The different opinions of the structure of the personal human potential are presented. The analysis of the different articles on the subject allows us to pinpoint the main components in the structure of personal potential: vital capacity, auto regulation, sense of purpose, basic beliefs and values, adaptability, personal fulfillment, communication skills, stability. The following factors, influencing the formation and development of personal potential – sex, age, typology of the nervous system, housing conditions, special aspects of communicating - are discussed in the article. The ways of development of the personal potential of students, during their educational and training processes at the university, is suggested.