DOI: 
http://dx.doi.org/10.15293/1813-4718.2505.05
UDC: 
378+37.0
Viderker Vyacheslav Vladimirovich
Кандидат культурологии, Candidate of Culturology Sciences, Associate Professor of the Department of Theory, History of Culture and Museology, Novosibirsk state pedagogical university, widerker@ngs.ru, Novosibirsk

Visual Image and Visualised Text as Means of Visualisation in the Educational Process at a Higher Education Institution

Abstract: 
The article actualises the idea of the transforming impact of visual content on the educational process at a higher education institution. Nowadays the visual component has acquired an independent role and significance in the sphere of education, having ceased to be perceived as a mere visual representation of the verbal-linguistic component. The aim of the article is to study the structural and functional features of the visual image and the visualised text as means of visualisation in the educational process at a higher education institution and to reveal the role, which the visual image plays in the process of integrating students into everyday life. Methodology and research methods. The methodological basis of the study was the phenomenological approach, which allowed us to reveal the nature of visual experience, in particular, to analyse, in detail, the constitutive features, structure and perception of the visual image and visualised text. The semiotic method was added to the phenomenological approach. Research results. The paper proves that the visual image has horizontal structure, its meanings are formed mainly in the intra-image space and its perception has intransitive character. It is established that the visualised text has vertical structure, its meanings are formed predominantly in the extra-image environment and its perception has transitive character. Conclusion. The obtained results have given the grounds to conclude that visual images and visualised texts have different purposes of application in the educational process at a higher education institution. The use of visualised texts in teaching ensures the implementation of the principle of visibility and actualises the aesthetic component. The use of visual images in teaching contributes to the formation of axiological principles and behavioural strategies in students and their integration into everyday life.
Keywords: 
education; educational space; visualisation; visual image; visualised text; visual communication; visual experience
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