UDC: 
371.113
Kokhan Natalia Vladimirovna
Кандидат педагогических наук, Cand. Sci. (Pedag.), Assoc. Prof. of Education Management Department of the Institute of additional education, Novosibirsk State Pedagogical University, nkokhan@mail.ru, Novosibirsk

MARKETING MANAGEMENT MODEL DEVELOPMENT EDUCATIONAL ORGANIZATION

Abstract: 
The article discusses the methodological rationale and structure of marketing development management model of educational organization as a set of external, internal and bilateral marketing; reveals principles for the implementation of marketing development management model. The marketing model of management of development of the educational organization is manifested in the development of the strategy and tactics of studying the market of educational services and the active impact on consumer demand. The problem of the study and the subsequent impact on the formation of the idea of educational services, and then demand, is the difficulty of correlating factors of market activity and education management practices. The solution to this problem lies in studying the characteristics of the components of the educational environment.
Keywords: 
marketing model, internal, external, two-way marketing, marketing communications, management development, marketing interaction
References: 

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