The given concept of communication strategy and its typological description allows us to characterize in a systemic and complex manner the directions of activity of higher educational establishments in oder to increase demand and competitiveness of higher educational establishment on the modern market of educational services. The article gives evidence that every type of communicative strategies should include interaction with mass media and public as well as it is aimed at increasing the level of trust on the part of consumers of educational services which is ensured by advertising of higher educational establishment, improving its status and impotence of education in each field and direction. This article can be interesting to the specialists in the field of information policy of institute as well as to its administration.