The development of value relations to the health and readiness of students to exercise creativity in promoting health shown target in the implementation of the activities of educational institutions for health. Given the readiness concept as a special State of mobilization of psychological and physiological human systems. Before an author's model of student readiness to exercise creativity in promoting health based on the doctrine of the integrity of the human person and involving the structure corresponding to the structure of the personality. The components of readiness are revealed (motivation and evaluative, cognitive, affective and conative, operational and procedural, reflexive and evaluation), the content of which is as a system of interrelated, but human ability to exercise creativity in promoting health. Criteria and indicators are based on the evaluation of each of the components of readiness to exercise creativity in promoting health.